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Guess? is Latest Fragrance News at Coty

Also obtains distribution rights of existing fragrances.

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By: Jamie Matusow

Editor-in-Chief

Coty Inc., has entered into a license agreement with global lifestyle brand Guess?, Inc., to develop and market new Guess fragrance lines. As part of the new partnership, Coty will also distribute existing Guess fragrances, effective January 2010.

“Guess is on the pulse of edgy style and flirtatious fashion, and Guess’ ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty,” declared Coty Chief Executive Officer Bernd Beetz. “With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the Guess brand will position the Guess fragrance for accelerated global success.”

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